SEO Internet Marketing Tactics & Strategies from Brian G. Johnson

In the video below you will learn that there are three primary factors involved in driving more search engine traffic to your website:

1)     SEO-optimized content

2)     Links to your website

3)     Time

Link-building is possibly one of the most critical separators in terms of websites with high levels of traffic and others without. It’s important not to overlook link-building in terms of internal link navigating: the links within your website that redirect users to other pages within the same website.

How these links point, the phrases that you use and anchor text are primary factors in this. In setting up your website it is critical to have a really strong plan of attack: you need to understand what kind of terms you want to dominate in the future and build your site accordingly.

 

 

Search Engine Ranking – Google Webmaster Guidelines

Here is exactly how to create your site and what’s most important:

1) Clear Hierarchy

-          Clear hierarchy can be interpreted in terms of navigation: the navigation within your website should be simple and clean (ie. a new user should be able to come across your site and instantly understand how to get around, what parts are where, etc.).

• Clear hierarchy is one of the reasons that WordPress is an excellent tool. WordPress addresses these issues such as static text, the ability to thematically structure a site so that it makes sense, content in the right places and links.

2) Text Links

-          Probably the most important of these guidelines is Text Links. Here, Google essentially informs you of exactly what they want: text links. Text links are incredibly important in rank. This also applies to internal links (those that appear within your own website).

• Tip: avoid the constant use of the word “Home” to redirect users to your home-page.  If you’re trying to attract users to your website about, for example, an energy drink but at every corner of your site there’s a link that says “Home”, you confuse Google. The crawlers aren’t sure if your website is about energy drinks or about “homes”.
  • This is one critical example in which you should think long and hard about the navigational structure within your website.
• Tip: if you do/must use “Home” also use the “no follow” which ensures that Google discards the link and in the footer of your page use text links describing the content on your home page (which can really boost your ranking).

3) Site Map for Users

-          While this point is important and beneficial to your site, if you cover the first couple of points you don’t need to be concerned so much with it.

-          With that said, WordPress offers great plugins that can help create site maps

-          Tip: avoid running a site map initially, otherwise Google may interpret your tactic as that of an SEO-expert trying to make money (as opposed to a hobbyist passionate about a certain topic).

-          Tip: Build successively on each of these points instead of applying all of them at the same time to your website.

4) Information Rich Websites

-          You need between 400 and 600 words of original content on each page of your website.  All content should be unique, or as close to it as possible.

-          If you are able to sit down and churn out content that your readers are looking for, the rankings will come.

5) Specific Word Content

-          Another important guideline is to think about the words that users would use when trying to find your page.

• Tip: try to take full advantage of keyword tools like WordTracker and NicheBot. Conduct some research on these keyword lists and base your first twenty or so pages on these keywords.

-          Keep it simple, to the point and align your pages with the searches you’d think your users may be searching for.

6) Text (again)

-          An key point to keep in mind is that images are for users, they add nice elements to websites. But you shouldn’t go overboard with the images – try to keep it at around one image per page (Google doesn’t read text that is embedded in images).

-          If your site is cluttered with a lot of images it won’t be light and fast-loading (not user friendly).

 

 

WordPress For SEO or Static HTML/PhP pages?

Why WordPress for building websites?

-          First: WordPress makes it incredibly easy to add content to website. If you have internet connection and you can access your domain name and website, you can log in and post and update content easily.

-          Second: WordPress is a time saver. With other tools like FrontPage if you want to add a page to your website you would have to construct the page, and make sure you added the proper elements in place to get good search engine rankings and make sure that the other pages in your website had links pointing to the new content.

Then you need to use FTP software to upload the file to the server, change the other files so all the other pages on the site had the new link and update them.  So adding just one or two articles could be extremely time consuming.

• With WordPress: you log into the site, post content quickly and easily and everything is taken care of  and the navigation is completely built in. You can configure strong title tags and metadescriptions into the theme so you can work to create a theme that is completely SEO marketing friendly and optimized. You can use that theme over and over again and when you do that you don’t have to worry about your individual pages being optimized because the theme is optimized; thus: a huge timesaver.